Industry & Business

Are you familiar with camu camu or pink guava? If not, you can get to know them in WILD’s new range of flavors, “Tropical Fruits.” These natural products create an exotic nuance in many different beverage categories, such as near waters, still drinks and carbonated soft drinks.

Tropical fruits are in high demand – and in a variety of beverage categories, too. Current market figures confirm this trend: 2014 research by Innova indicates pineapple, mango, passion fruit, coconut, lemon and guava were the most popular tropical fruit flavors among new product launches in the soft drinks sector from 2007 to 2013. These fruity flavors appeal to consumers’ palates while also offering a special kick and a touch of the exotic.

Events, such as the upcoming World Cup or the 2016 Summer Olympic Games, both to be held in Brazil, are helping boost the tropical trend. WILD has responded to this increased interest by expanding its flavor portfolio to include new hints of exotic fruits.

Summertime feeling guaranteed
WILD’s natural “Tropical Fruits” flavor range features the full spectrum of tropical fruits – from fruity flavors such as passion fruit, coconut, pineapple and mango to citrus options such as orange and mandarin. These are seen as exotic fruits, which makes them interesting, but also, consumers are familiar with them, and enjoy their taste. In addition to its “classic”
options, WILD’s portfolio also includes exotic kaffir lime, pink guava, guaraná and camu camu flavors for consumers who want even more variety. The palette of WILD natural flavors covers an exciting range of different profiles and nuances.

Multi-talented tropical delights
Camu camu is only one of the many new choices in the ingredient manufacturer’s portfolio. This cherry-like red fruit was first grown in the Amazon region, where it is peeled and eaten or used for juice. It has remarkably high levels of Vitamin C, around 40 times higher than oranges.
Consequently, it is said to stimulate the immune system. Largely unknown in Europe, the camu camu berry has a flavor that is rich, fruity and exotic.
This will make it especially inviting to consumers who want to experience an exciting new flavor.

For drinks with and without carbonation
WILD ingredients are offered as single flavor, but they can also be blended with other flavors. Popular combinations for beverages include for instance pineapple / mandarin, pink guava / coconut, mango / coconut, guaraná / passion fruit and lemon / camu camu.

WILD’s new range with the taste of tropical fruits is ideal for numerous different beverage categories. The flavors can be used in near waters, carbonated soft drinks and still drinks. The tropical range can be declared on the label as a natural flavor, which satisfies the consumers’ desire for natural ingredients.