Industry & Business

WILD at Brau Beviale 2014

WILD’s presence at this year’s Brau Beviale is entirely dedicated to tasteful
and natural ingredients. With this, the great taste expert is following the
continuing consumer desire for natural products. For breweries and producers of non-alcoholic drinks, the company has market-ready concepts in its portfolio that will tap new target groups and enable further growth. The focus is on natural flavor and color options, innovative sweetening systems and new trends in the energy drinks segment.

Natural ingredients in all segments

The desire for natural ingredients applies to all beverage categories and this runs like a thread through WILD’s innovative ideas. Beer-based and malted beverages, Fassbrausen or still drinks – the products are based on natural ingredients for flavors, colors and sweetener concepts.
Premium beverages with freshly brewed tea are a highlight: this is a concept that impresses even the most demanding consumers and is sure to delight connoisseurs.
Rounded off by natural flavors with fruity taste, they provide special refreshment and a delicious experience.

 
Clean label and healthy nutrition

 
WILD offers premade beverage concepts, single ingredients and sweetening options based on natural sources that can contribute to a healthy and balanced nutrition due to their formulation. Clean label plays an important role as short and clear ingredients lists, without any additives, are just what consumers want when they are deciding what to buy. For this, WILD has suitable product concepts with an innovative taste profile which, thanks to new technology, comply with the Clean Label declaration. WILD has applied to patent this process, which dispenses with the use of additives entirely, and – yet again – WILD has confirmed its leading technological position.

The ingredients expert also confirms their Clean Label credentials with the Fruit Up® sweetener system. This natural sweetness derived from fruits meets all the requirements and is therefore a product in great demand.

With Sunwin Stevia™, WILD has in its portfolio a useful solution from natural sources, especially for consumers who want to cut down on the calories. The sweetness is suitable for numerous categories of beverages such as still drinks, nonalcoholic soft drinks or even nectars. Within a considered formulation, products with Sunwin Stevia™ can be a useful option for a well balanced and healthy nutrition and follow the strong consumer desire.

 
Trendsetters: Fresh impetus for energy drinks

 
The range that the company is exhibiting at the show offers creative solutions for the sales engine in the non-alcoholic beverages market. It gives the energy drinks segment fresh impetus and will power further growth. WILD is offering further options for these fast-selling fashionable beverages in the form of innovative combinations for energy with juice. Anyone looking for new, sensational tastes and exciting alternatives to conventional soft drinks will find what they are looking for here – and will get a taste for it!

 
Visit WILD at Brau 2014: Hall 1, Stand 1-121

 
About ADM
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve vital needs. Today, 31,000 ADM employees around the globe convert oilseeds, corn, wheat and cocoa into products for food, animal feed, industrial and energy uses. With more than 270 processing plants, 470 crop procurement facilities, and the world’s premier crop transportation network, ADM helps connect the harvest to the home in more than 140 countries. For more information about

ADM and its products, visit www.adm.com.

About WILD Flavors
ADM’s WILD Flavors is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. Its management offices with production sites are located in Heidelberg-Eppelheim, Germany; and Erlanger, Kentucky. Thirteen further production sites are located in Europe, North America, Asia, South America and the Middle East.
The WILD Flavors product portfolio includes full flavor and ingredient solutions, known as flavor systems, fruit juice concentrates and blends as well as other food and beverage ingredients including natural flavors and extracts, mint oils and flavors, colors from natural sources, sweetening systems, seasonings, specialty ingredients, taste modifiers, and fermentation technologies. WILD Flavors provides the global beverage and dairy market as
well as the baked-goods, confectionery and ice cream industry with its products. In the USA and Canada, WILD Flavors is a supplier for the cereals, snacks, and processed food markets as well.

For more information about WILD, please visit www.wildflavors.com.