Chivas Regal Launches First New Blend Since 2007
Chivas Regal, the world’s first luxury whisky brand, has introduced Chivas Regal Extra — its first new global expression since 2007. Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is a special selection of whiskies matured in Oloroso sherry casks together with the rarest and finest Chivas malts, creating a rich and generous Chivas blend.
“This is our first new global expression since 2007,” explains Colin Scott, Master Blender at Chivas Regal.
He adds: “The mark of its quality lies in its rich and generous taste which we’ve created by using some of our rarest whiskies built on a rich foundation of malts that have been matured in a higher proportion of sherry casks. This process delivers a profound depth of flavour and a whisky that showcases the character of this unique blend, taking it to a whole new level.”
Chivas Regal Extra is the first global expression to be released by Chivas Regal since Chivas 25 Years Old which was launched in 2007. Chivas Regal sells 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range includes Chivas Regal 12, 18 and 25 Year Old.
