Industry & Business

Denny Bros is a specialist printing business and the proud originators of the Fix-a-Form multi-page label. The company’s multi-page labels are used extensively in the food and drink industry as the supermarket environment is increasingly competitive and on-shelf presence is key to creating sales.

With the rising costs of getting POS material into shops and food outlets, it has become much more critical to build a culture around the brand on shelf with on-pack ideas and the easiest way to make impulse decisions happen is to flag-up intelligent-CRM messaging by using the multi-page label concept Fix-a-Form.

Fix-a-Forms are often used by brand-owners to supply additional information or run on-pack promotions which provide the benefit of quick or instant-access information. These custom-built, on-pack marketing devices can boost sales uplifts, some reported to be as much as 25%.

Fix-a-Form multi-page labels allow for the communication of large amounts of text on-pack and provide an all-inclusive, informational tool for products, which can include multiple languages, or to make marketing activities work, including cross-brand promotions. 

Working in synergy with the host pack, the labels eliminate the need for major artwork changes to the original packaging which can be costly and time consuming, especially where short-lived promotions are concerned.