EngageSmith creates 20 jobs with €400K investment
Millennial training company EngageSmith has announced it will create 20 new jobs by the end of 2019 as it develops its range of training and e-learning products to respond to the growing demand for millennial training in organisations. The announcement follows a €400,000 injection of private funding in the company, which will enable the creation of the new jobs as well as investment in international marketing and integrated business operating systems.
Set up in 2014, EngageSmith has doubled its revenues year-on-year for the last two years and is on target to surpass this growth level in 2017. It has already seen a 50% increase in demand for its millennial training programme in the first three months of 2017.
The company is currently working with 12 large Irish-based indigenous and multinational companies, helping those companies to increase their retention of millennials and grow productivity. The company has developed and tested training programmes specifically for the Irish market and now it plans to expand the business to international markets by developing an e-learning product for UK and US markets.
Over the next two years, the company will fill roles in the areas of product and programme development, marketing, international business and franchise development, as well as training and programme delivery. Lisa Smith, Founder of EngageSmith, said: “Our mission is to engage millennials. This demographic makes up 50% of the Irish workforce, and by 2025, 75% of the workforce will be millennials. As Ireland approaches full employment, we’re seeing more and more companies struggling to attract and retain this talent pool.
“Several of our clients have over 80% millennials in their workforce. Companies like these need to adopt millennial-friendly programmes now or suffer the consequence of high attrition levels.
“We have developed a programme over the last two years, which enables companies to engage millennials correctly. We have seen customers double millennial engagement, which is significant given that some estimates claim that up to 70% of millennials are not engaged in the workplace.”
