George Clooney and Jean Dujardin Launch New Campaign For Nespresso
George Clooney and his favourite coffee are back – returning in the latest Nespresso advertising campaign. The new footage illustrates how Clooney has more than met his match in French actor Jean Dujardin as he is outwitted in his quest for a Nespresso coffee.
George Clooney comments: “I have been associated with Nespresso for many years and it’s fantastic that the ad campaigns continue to have such a positive reception. I was delighted to have the opportunity to work with Jean on this spot, even if he does get the better of me!”
In the grounds of a beautiful villa on Lake Como in Italy, we see Clooney go to make himself an espresso. He comes across his friend Dujardin who is about to help himself to the last Nespresso capsule. Clooney convinces Dujardin to give him the last capsule but only by offering him something in exchange! As he is about to savour his favourite Volluto Grand Cru, a beautiful lady approaches him and, being the perfect gentleman, Clooney offers her the cup of espresso only to realise that he has been tricked from the very start.
“With the new Nespresso ‘What Else?’ campaign we challenged ourselves to create a new and playful scenario with long-time brand ambassador George Clooney that viewers would enjoy watching and engaging with both on TV and on-line. This year we had the opportunity to also work with Jean Dujardin, which presented us with a unique dynamic for the TV commercial to show ‘How Far’ both will go to enjoy that incomparable Nespresso moment,” comments Guillaume Le Cunff, International Marketing & Strategy Director at Nestlé Nespresso. “As part of the campaign we will also invite Club Members and coffee lovers to go further with us and become part of the ‘How Far’ story which will be extended across digital and social activations, to see just ‘How Far’ they are willing to go to for their favourite Nespresso Grand Cru.”
