Industry & Business

Norderstedt, May 2014 – Chocolate pieces give the taste and appearance of baked goods, muesli and ice cream a special touch. Different forms and flavour experiences create variety and drive repeat purchases. HERZA Schokolade now supports manufacturers in all categories with individual mixes of small chocolate and glazed pieces that offer industrial and artisan producers a number of advantages.

From HERZA’s broad product range, makers of baked goods, muesli and ice cream can select just the right combination of chocolate and glazed pieces they require for a perfect fit with a final product and its price structure. The proportions of individual components can be precisely adjusted. For example, high priced items like golden nuggets can be included also in small quantities as a highlight. The chocolate piece mixes are perfectly coordinated in terms of appearance and mouthfeel. This enables manufacturers to create innovative products that offer new and interesting sensations to the consumer over and over again.

Simple handling, reduced costs, maximum effectiveness
Simple handling is another benefit. With the new chocolate piece mixes, HERZA customers benefit from the attractiveness of the combination of different chocolate pieces, while buying them as a mix considerably reduces the effort in terms of purchasing, logistics and quality control. The use of mixes allows customers to minimize their stock. It also simplifies manufacturing processes, as individual production steps can be eliminated. For customers, who due to their production set-up can use just one kind of chocolate piece in their final product, this opens up attractive new possibilities.

Purchase-driving mixes for ice cream
For imaginative ice-cream creations HERZA offers for example a mix of extra-large chocolate chips in white, milk and dark varieties. Another composition consists of double caramel chips and peanut flavour glaze pieces. The polished cocoa nibs are a new product idea especially for use with ice cream. They contain no additives, so they can be used as clean-label products. The nibs feature a shiny look and have a natural water barrier. Together with the golden crunchy cocoa nibs they give ice cream a distinctive look and special enjoyment value – two factors that are strong purchase drivers for consumers.

New accents for baked goods
With mixtures of white and dark chocolate shavings or baking-stable caramel chips and milk chocolate chips, and of polished cocoa nibs and silver-coated chocolate pieces, bakeries and the baked goods industry can give their cakes, pies and other baked goods an individual note. They can also catch consumers’ attention with colourful mixes, for example dark chocolate pieces combined with blue and gold-coated chocolate pieces, or chocolate nuggets with silver, red and brown colour accents. Like the different toppings of cupcakes, HERZA’s customized chocolate mixes enable an endless variety of attractive new baking creations.

Compositions address muesli lifestyle approaches
Mueslis combine healthy nutrition with high enjoyment. HERZA has created chocolate mixes that address both aspects. Think of a special mix of white and milk chocolate leaves. What’s special about it is the high 20 percent protein content of the white chocolate pieces, targeted at fitness-oriented consumers. A flavourful variety is assured by mixes of white and milk chocolate double chips in combination with strawberry glaze pieces, or chocolate leaves with 40 percent cocoa plus white chocolate leaves.
Customer-specific mixes offer manufacturers high value-addition potential, as HERZA Sales Director Carsten Braumann explains: “More and more frequently, customers look for individual chocolate pieces that allow them to stand out from the competition. With our custom mixes of chocolate and glaze products, we’ve developed new possibilities that can benefit industrial and artisanal manufacturers alike.”