Industry & Business

Dublin-based mobile technology business, Xtremepush, has become the first Irish-owned tech firm to earn a place on the Gartner Magic Quadrant for Mobile Marketing Platforms. Established in 2014 by tech entrepreneur Tommy Kearns and Dr Kevin Collins, the business has become a leading global provider of customer engagement channels, marketing automation tools and analytics software, now operating eight offices in the UK, the US, Ukraine and Eastern Europe.

The Magic Quadrant is a research methodology evaluating the most relevant and compelling business offerings on the market, spanning a range of services and industries.

This latest Mobile Marketing Platforms report particularly recommends marketers in digital commerce, travel and hospitality, financial services and online gambling consider Xtremepush.

Tommy Kearns (pictured left), CEO of Xtremepush, says the business is delighted to be prominently positioned in this year’s Magic Quadrant, with an offering that represents the next generation of multichannel engagement solutions. “It is particularly pleasing to be praised for our real-time analytics and communications, as well as the scalability and ease of use of the platform. These are three crucial aspects of our offering. The report also testifies to our cross-channel capabilities, which we know from clients is a huge differentiator for us. Unlike some other vendors mentioned, we are strong across all digital channels, not just mobile, including web browser, SMS, email and social messengers.”

With leading enterprises relying on the Gartner Magic Quadrant to make informed choices when choosing service providers, its publication represents a major boost for the Dublin headquartered tech firm.

The mobile marketing solutions report evaluates firms against strenuous criteria including functionality, analytics, mobile engagement techniques and marketing optimisation, as well as advanced capabilities and the business’s overall market momentum.

Each report is written by a team of market analysts who closely monitor emerging trends.

In total, 18 different vendors are assessed in the 2019 report, with many more having been evaluated but failing to meet criteria.

CTO of Xtremepush, Kevin Collins (pictured right) says inclusion in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms reflects the swift progress the young company has made on its business expansion roadmap. “Our rapid growth is due to the profound effect our solution is having on forward-thinking brands around the world.  We consider ourselves to be strategic partners, and work closely with clients to consolidate their engagement channels, unify the data silos and deliver exceptional customer experiences.”

Xtremepush has grown significantly year on year since its incorporation, adding a multitude of high-profile brands across every vertical to its portfolio of global clients.

New clients in the last year include the DAA, Oddschecker, Wirecard and SportPesa. The business has had 100% year on year new business growth for the past three years, and similar organic growth across its portfolio of financial, gaming, travel, leisure, e-commerce, retail and publishing clients.

It also actively looks for acquisition targets globally to complement the platform solution.  In 2018, Xtremepush successfully acquired Emailcenter, a leading email service provider in U.K. The Gartner report notes this was a shrewd move, “bolstering its already robust support for all major mobile and web message techniques”.

The company has been aggressively expanding its European presence over the past 12 months, opening new offices in Poland, Turkey, Romania and the Czech Republic in addition to its UK base and Irish HQ. It has also recently launched an office in the U.S.