Marketing Campaign Worth €1.2 Million Unveiled by Guaranteed Irish
Guaranteed Irish, the not-for-profit business membership organisation championing 600+ homegrown and international businesses in Ireland, has unveiled a new marketing campaign worth €1.2 million, aimed at showcasing its members’ success. The campaign has been launched to coincide with Guaranteed Irish Month, an annual event running throughout March that shines a spotlight on businesses in Ireland that create sustainable jobs and add significant value to their local communities.
A €200,000 multi-channel campaign will highlight Irish business success stories across radio, TV, digital and print media. It features leading brands such as Sudocrem, Viatel, Mincon and Kingspan.
Guaranteed Irish has also announced a series of individual partnership campaigns in conjunction with FBD Insurance and SuperValu – worth an additional €1 million – which will see them incorporate the Guaranteed Irish logo in their own marketing activities.
Brid O’Connell (pictured), CEO of Guaranteed Irish, said: “Guaranteed Irish plays a key role in facilitating co-operation between leading businesses in Ireland and helping them demonstrate their commitment to Ireland’s economy and society. We’re proud to be supporting our members and highlighting some of the biggest success stories for businesses that have benefited from displaying the Guaranteed Irish mark.”
In addition to the extensive marketing campaign, Guaranteed Irish has also rebooted its website to host a new series of podcasts and additional content, as well as a custom portal that allows its members to more easily trade and do business with one another.
Guaranteed Irish has over 600 members which make a significant contribution to the Irish economy every year, both in terms of turnover and employment, as well as to their local communities.
The organisation considers three core criteria when assessing an applicant for membership – evidence of delivering quality Irish jobs, supporting local communities and a commitment to Irish provenance.
Membership of the Guaranteed Irish organisation is open to all businesses located in Ireland and spans a range of sectors including food and drink; pharmaceutical; healthcare; technology; construction; energy; professional services; manufacturing; tourism; craft and design; retail; and lifestyle.
