Nestlé Renews Partnership With Red Cross
Nestlé has announced the renewal of a long-standing collaboration between the International Federation of Red Cross and Red Crescent Societies (IFRC), committing to contribute SFr5 million (Eur4 million) over five years to the organisation.
Nestlé was the IFRC’s first corporate partner in 2002. Since 2006 the IFRC and Nestlé have been working together with a particular focus on improving rural communities’ access to water.
Through the collaboration, to date, 100,000 people in Cote d’Ivoire cocoa communities now have access to clean drinking water and sanitation facilities.
Nestlé says it will expand the water access and hygiene project to neighbouring Ghana as well as sponsoring the production of the IFRC’s annual World Disaster Report.
Nestlé CEO Paul Bulcke says that both organisations had benefited from each other’s expertise.
“We have moved from a purely philanthropic relationship to one that embodies our CSV business model and results in a lasting difference for the communities that surround our operations,” he points out.
Nestlé believes that for a company to be successful over the long term and create value for shareholders, it must create value for society.
