Industry & Business

Graham Fewkes (pictured), currently Carlsberg Group’s Commercial Vice President in Asia, is to replace Khalil Younes who, after five years as Carlsberg’s Senior Vice President for Global Sales, Marketing and Innovation, has decided to leave Carlsberg.

During his time, Khalil Younes has led the transformation of the group’s sales and marketing operation. As well as implementing new tools and competencies, Khalil has also introduced a more sophisticated approach to working with brands and innovation, not least within our portfolio of international premium brands: Carlsberg, Tuborg, Grimbergen, Kronenbourg 1664 and Somersby.

Graham Fewkes joined Carlsberg in connection with the S&N acquisition in 2008. He was already familiar with the Carlsberg Group at that time, having served as S&N’s commercial representative in the BBH joint venture company in Eastern Europe. Graham Fewkes has strong experience in the global drinks business on the back of a wide range of sales and marketing roles since 1991 for Grand Metropolitan plc, Foster’s Brewing Group and S&N plc across Western and Eastern Europe and, more recently, representing Carlsberg Group’s commercial interests in our 14 Asian markets.

Graham Fewkes comments: “Carlsberg Group have some great brands in the portfolio and some really strong commercial teams. Our innovation activities focus on finding new ways to grow the beer category and our industry-leading research and development teams are committed to improving all aspects of the brewing process. I really look forward to building on the successes that have already been achieved by the Group Sales, Marketing & Innovation organisation.” The change of guard in Group Sales, Marketing & Innovation will take place by 1 April.