Industry & Business

The organisers of Vitafoods Europe, the leading event for the nutraceutical industry, have announced a new masterclass for 2014, which will offer advice on launching new products to market.

Innovation is the lifeblood of the nutraceutical industry as manufacturers continue to cater for ever-more discerning consumers in developed markets, as well as new demographics in emerging regions and demographics.

The Fourfactors^© of Success Masterclass, in conjunction with Healthy Marketing Team, examines the product launch process under four headings: Need the product? How to target the right consumer; Accept the ingredients? How to communicate ingredients; Understand the health benefit? How to communicate health benefits; and Trust the brand? How to position your brand.

Attendees to this day-long masterclass, which takes place on Wednesday 7^th May, will gain practical advice on targeting consumers to achieve success including everything from understanding brand perception, education about ingredients and health benefits and positioning brands for success. They will also have access to case studies highlighting best practice in the nutraceutical and aligning industries.

Chris Lee, Vitafoods Portfolio Director said: “It’s widely cited that as many as 80% to 90% of new products fail, which means getting the product development process right is crucial for any business. Visitors to Vitafoods Europe are there to gain inspiration and source new ingredients for their product pipelines. In recognition of the complexity behind launching a successful product, we have added this masterclass to provide attendees with robust insights into how they can ensure their products make the 10% to 20% that do win over consumers.”

The FourFactors Masterclass is limited to just 20 places allowing participants to learn from session leaders, Peter Wennström and Sam Waterfall in this intimate session.

For more information on the masterclass and to book your place visit: www.vitafoods.eu.com/masterclass.