PRESS RELEASE – EXHIBITING AT EMBALLAGE – The capital place for innovation
Micvac participated at the SIAL exhibition in October in Paris, France. “We are very happy with the interest shown for our method to produce chilled ready meals”, says Christina Frohm Kramer, Marketing Director Micvac. “And now we are looking forward to the Emballage fair in Paris in November”.
SIAL was a success for the Micvac team, which was reflected by the number of visitors at the stand and the many interesting leads to follow up. ”France is a very big market where we would like to enter so we will also take the opportunity to be present at the Emballage fair in November. We will show the latest packaging developments, such as a two-compartment tray”, says Christina. There will also be products for tasting, which is a perfect way to discover the benefits of the Micvac technology.
“We will also be happy to share the results from a consumer study, conducted in France earlier this year. The goal was to better understand the French market and the consumers’ preferences for chilled ready meals”, says Karolina Eldh, Communication Manager Micvac. The study was presented at SIAL by Robin Birn, Strategy Research & Action.
The segment of ready meals is growing worldwide and the Micvac method is a modern and continuous way of producing fresh and nutritious meals for today’s demanding consumers. People want to buy and eat natural meals. A Micvac meal is very convenient with the whistle of the valve that indicates the perfect eating temperature. It can’t be much easier.
Visit Micvac during Emballage in Paris on 17 – 20 Nov. in hall 5a / stand B127
We would be very happy to discuss and explain our unique method to you. Or why not get a taste of it?
Micvac – Fresh thinking, served.
For more information, please contact
Mrs. Christina Frohm Kramer
+46 31 706 12 44
christina.frohm-kramer@micvac.com
