Record Export Sales For Czech Brewer
Plzeňský Prazdroj, which is the largest exporter of Czech beer, has reported a 5% growth in export sales to 1.114 million hectoliters of beer for 2013. The company’s flagship Pilsner Urquell brand heads the exports drive. In 2013 it scored a 4% annual increase, strengthening its position especially in Asia, Great Britain, Italy, Finland, Belarus, Bulgaria, Monte Negro and Slovakia. Velkopopovický Kozel, which sells in three countries, also performed well abroad with annual growth of 6%.
“The last year’s results of our beer export activities were very pleasing to us, especially because it was the biggest exporting year in our history. We are very proud that our brands are proving themselves on markets with tough competition and are able to build their ever increasing fan bases thanks to a typical high quality taste,” says Paolo Lanzarotti, general manager and chairman of Plzeňský Prazdroj.
Plzeňský Prazdroj achieved total sale of nearly 9.7 million hectoliters during 2013 (including licensed productions abroad). A subsidiary of SABMiller, it exports to more than 50 countries worldwide.
