Salesforce announces multi-year partnership with (RED)
Salesforce, the Customer Success Platform and world’s #1 CRM company, today announced a partnership with (RED) and a $5 million commitment to The Global Fund to fight AIDS. This commitment is in addition to the $1 million Salesforce pledged to The Global Fund last year in conjunction with the U2 iNNOCENCE + eXPERIENCE Tour. In alignment with Salesforce’s 1-1-1 model of integrated corporate philanthropy, the company is committing funding, employee time and technology resources to accelerate the goal of fighting AIDS.
At the World Economic Forum (WEF) in Davos, Switzerland, (RED) will join Salesforce as it brings together world leaders to discuss how the public and private sectors can work together to solve complex issues such as global health, climate change and poverty.
As part of this multi-year partnership, (RED) and Salesforce will jointly participate in major events, such as Dreamforce 2016, the world’s largest software conference, and World AIDS Day. Since its founding in 2006, (RED) has generated $350 million for The Global Fund, impacting the lives of 60 million people in sub-Saharan Africa with prevention, treatment, counseling, HIV testing and care services.
Salesforce, the Customer Success Platform and world’s #1 CRM company, empowers companies to connect with their customers in a whole new way.
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Supercell, Telcel and Live Nation Entertainment.
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