SuperValu create 20 jobs with new insurance venture
SuperValu has created 20 jobs after establishing a financial services division to launch a suite of home and car insurance products.
It has joined forces with AIG to offer supermarket customers discounted rates for car and home insurance.
SuperValu said it had opted for the move following customer feedback that it was one of a number of services they would like to see offered by the retailer.
Research conducted by Red C on behalf of SuperValu found 58 percent of car insurance and 38 pecent of home insurance policy holders said they were likely to switch from their current providers.
Focusing on its customer base of 2.6m weekly shoppers, the retailer will offer shoppers, who sign up for home or car insurance, money-off vouchers up to the value of €20 to spend in-store and also give them the opportunity to avail of a 30 percent multi policy discount.
Some of the benefits being offered as part of SuperValu’s home insurance package include a 20 percent discount if the policyholder has a monitored burglar alarm, a 24-hour home emergency assist helpline, and up to €1,000 in SuperValu vouchers to replace freezer contents.
SuperValu’s car insurance product meanwhile, also offers a range of features including breakdown assistance and home start as standard, along with offering protection for possessions in a customer’s car for up to €300.
Managing director of SuperValu, Martin Kelleher said with consumer trust in financial institutions at “record lows”, people are looking to other companies to provide a wider range of services
“As one of Ireland’s most trusted brands, we believe that we can combine great discounts for our customers with the quality and service you would expect from SuperValu.”
