Total Spend in Ireland on Smart Apps Hits €59 Million This Year
A nationally representative survey of 1,000 people carried out by iReach has found that 96% of smartphone/tablet users in Ireland use apps. 22% pay for Apps and Downloads with an average monthly spend of €6.45.
The total spend by all adults in Ireland on Apps will hit €59 million this year. The top favourite free non-games apps selected by survey participants for 2019 are WhatsApp (26%), YouTube/Facebook (13%) and Google maps (12%).
6 in 10 adults (59%) think the progress in app technology offers more advantages than disadvantages. 34% of adults in Ireland use health/fitness applications, with step counter / fitness tracking the most frequently used application by 81%, followed by diet/calorie counter (28%) and heart rate monitor (18%). 70% of users agree that these applicators are an aid to improve their health and eating behaviour.
The major concerns cited by respondents all relate to issues of security and priacy, with access to personal data (89%), hackers (62%), tracking (61%) and privacy breaches (61%). As consequence 74% of adults agree children should learn in school how to properly choose and use apps.
